WTF is with Nikhil Kamath cover image

Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan

WTF is with Nikhil Kamath

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The Cost of Influencer Marketing

The influencer marketing business is probably growing at the expense of something else that you don't know about. I think it's taken away from media dollars being spent on platforms. The performance marketing is growing though, which is the data shows. It's definitely going from somewhere. Maybe not performance marketing, but it's going from somewhere else.

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