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Sacred Sound

How God Works: The Science Behind Spirituality

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The Coalition Signaling Effect of Music

There are two broad views one perspective that's emerging is underneath the umbrella or term Coalition signaling and it argues that music evolved very early on. In terms of signal calling between hunter and gatherer tribes coalition signaling hypothesis argues was using music as a way to define in-group and out-group boundaries. An extraverted listener would prefer the music of a musician who appeared to be extroverted. But what we found was that this Connection this fit between the personality of the listener and the artist was predicting preferences and a liking for that artist's music. We called it the self-congruity effect of music that underlying the musical preferences Isn't just the actual sound of the music.

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