The Relationship Between the Photo and the Brand

The photo is more important than what the person actually looks like as long as the person really takes care to kind of live up to the photo. It's a directly directly connects with what Bodhuryar has called like hyper reality or what generally called virtuality these are all different terms for for aspects of prophylicity. Ben: I think we're just constantly surrounded by symbols and icons and screens and it's like you can go days without actually interacting with any tangible object in the real world.