CRO ServiceTitan, Ross Biestman: ‘Team Before Self’: Motivating High-Performing Salespeople
Grit
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Innovative Sales Strategies in Contracting
This chapter explores a unique sales approach utilized by a non-tech market company, focusing on rapid customer acquisition and a land-and-expand model. It addresses challenges in technology adoption within the contracting industry, emphasizing the need for empathy and understanding towards traditional businesses. Additionally, the discussion highlights the company's growth strategies, customer-centric priorities, and potential for market expansion.
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