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11min chapter
Capital-Efficient Growth (with Zoom CEO Eric Yuan & Veeva CEO Peter Gassner)
Acquired
Building a Winning Product and Team
This chapter emphasizes the key role of product excellence in driving capital efficiency and operational success, particularly in the competitive realm of video conferencing tools. It explores the importance of strategic hiring and team dynamics, balancing experienced leaders with adaptable talent to navigate rapid growth. Additionally, the chapter discusses optimizing marketing investments in SaaS companies, focusing on customer acquisition costs and the impact of strategic advertising decisions.
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