Is There a Future for SEO?

SEO traffic is likely to drop, but it's hard to tell how much as features have eaten so far already from search results. About 30% of searches have no clicks at this point and that number has been increasing slowly. We are in a position now where we're like, well, it's definitely getting to the end of the time where you could half-ass a website," he says. "We don't need AI for this"