286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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You Don't Save Your Way to Being a Massive Company
Stevis: You don't save your way to becoming a massive company. Ad cost went from ten dollars c p m to, at some points, we were paying less than two dollarsc p m for the exact same outcome. So there are some interesting dynamics about how to continue on a path right now and be actually be more successful coming out of it as long as you had good business fundamentals going into it. If you're ot in front of your skhies and you have no runway and you aren't going to be able to get to your series c without laying off employees and doing a bunch of other stuff, that's kind of the situation that you're in.
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