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4min chapter
An Intuitive Approach to Sales With Non-Coercive Copywriting
The Twelfth House
How to Deal With High Pressure Sales
A lot of coaching is taught is high pressure sales and exaggerated claims. And I think that's what feels salesy when someone's really pitching something to you, not giving you the spaciousness to make the decision for yourself. Salesy and manipulative language shows up in tons of different ways. You know it when you see it. So how can we not be salesy? Because when we're confronted with salesy language constantly, we might just assume that's what copywriting is. It has to be this way, right? But that's so far from the truth to sell things. You don't have to sell your soul. You can be yourself.
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