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#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
How to Build a Good Testing Programme?
kelly's currently she is the conversion rate optimization evangelists at e y in their analytics and strategic advisory practice. Prior to that, she led the a b testing programme at del and she's been out in the industry and an inthi sbace for 15 years. We're very excited to get such a season professional in our field, and in this field, specifically around a b testing,. So it's a real pleasure to have you here.
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