kelly's currently she is the conversion rate optimization evangelists at e y in their analytics and strategic advisory practice. Prior to that, she led the a b testing programme at del and she's been out in the industry and an inthi sbace for 15 years. We're very excited to get such a season professional in our field, and in this field, specifically around a b testing,. So it's a real pleasure to have you here.
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)