Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The Importance of First Principles Thinking

On day zero at boom, my only knowledge of airplanes was how to fly a very little one. I found it shockingly easy to discover whether people really knew what they were talking about. Most people operate on rules of thumb, not real deep understanding. If you're gonna break from tradition, you have to operate from first principles. What's physically possible? What's financially viable? Knowing a rule of thumb doesn't cut it.

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