Are you a home service business owner who feels overwhelmed by the pace of change in 2025? Do you worry that AI is moving faster than your team, your systems, and even your competitors? How do you keep up with the new rules of search, booking, content, and customer experience without burning cash or wasting time?

In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Jennifer Bagley, CEO of CI Web Group and Co-Founder of JustStartAI.io. Jen is known as one of the leading experts in agentic AI systems for contractors. She is passionate about helping small- and mid-sized home service owners future-proof their businesses, increase visibility, raise margins, and eliminate operational waste through AI-enabled systems that operate 24 hours a day. Her background in development, automation, and large-scale digital operations makes her uniquely qualified to explain the shifts happening in the industry and how owners can win today, not someday. If you want to understand the real path forward, Jen brings clarity, urgency, and practical steps you can apply right away.

Timestamps

[00:00] Why AI matters for home service owners
[01:20] Conversational AI vs agent vs multi agent vs agentic
[04:30] How Jen builds a whole AI-driven content team
[09:30] What agentic workflows look like in real life
[12:00] Why trying to build your own network is risky
[13:15] Why Jen invested millions to stay ahead
[18:20] What owners should do right now
[20:00] Inside Start AI and how to get free credits
[23:00] How AI improves marketing efficiency
[26:30] Building systems for booking and follow-up
[33:45] Why WordPress is holding contractors back
[37:40] The shift from Google to AI search
[43:20] Running a lean and profitable business with AI
[46:10] Remodeling your PNL with AI
[51:00] What being better than rich means to Jen

Key Quotes

"Consumer adoption accelerates when devices receive updates overnight. This allows users to experience improved features right away, leading to faster acceptance of new technology."
"The speed of progress is crucial right now. Staying ahead in a rapidly changing market is key to success."
"Content acts as your storefront; if it's outdated, you risk becoming invisible. Fresh and relevant content is essential for attracting customers in the digital age."
"AI will not replace contractors, but those who use AI will surpass those who don't. Embracing AI can boost efficiency and innovation, giving forward-thinking contractors a significant advantage."

Key Takeaways

Identify where clients are dropping off in the process and quickly eliminate any friction.
Utilize AI-enabled vendors before attempting to build anything in-house.
Increase daily content output to boost visibility, impressions, and the number of booked jobs.
Prepare for AI agents that can schedule appointments on behalf of homeowners.
Modernize booking tools to allow agents to schedule appointments smoothly.
Transition to low-code platforms when appropriate.
Use AI to analyze and remodel your profit and loss statements to enhance margins.

Links Mentioned

Just Start AI: https://juststartai.io
CI Web Group: https://ciwebgroup.com

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