The Rise of Discovery in the HBO Brand Name

There is a certain component of the consumer universe that is intimidated by the HBO brand name for lack of a better word. And I heard from a friend who has kids, he's like, you know, I'm worried as a parent. If I, if I get HBO Max, are they going to have sopranos episodes on their homepage? They're not paying $16 a month to watch their discovery shows 20 years ago. So yes, you've probably gotten everybody inside the tent. It's his own, it has its own, it's the only network with a dedicated tab at the top and the main menu. But there isn't maybe an opportunity to bring more people in