5min chapter

The Long Game cover image

Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

The Long Game

CHAPTER

How Do I Generate Quality Leads Everyday?

Some of the most powerful benefits of content marketing are, in fact, totally indirect. If you want leads, you need to convert qualified visitors. You've got to get your service pages to rank for commercial intent phrases. Publish. Our original research on marketing related topics, attract the links, rank for the money phrase, a qualified visitor, convert them into lead. We regenerated 600 leads last year. And we only do 50 projects a year. It's also worth mentioning that any young content programm can get immediate value by writing super targeted sales enablement content.

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