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#280 Michael Caulfield - Building Trust with Athletes and Coaches

The Sport Psych Show

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Authentic Conversations and Building Trust in Sports Psychology

This chapter explores the speaker's emphasis on authentic communication, trust, and the value of genuine help over sales pitches in sports psychology. It details the journey of operating a one-person consultancy, 'Just Callfield,' and the importance of reputation and referrals. The chapter also discusses the significance of simplicity over complexity in practical sports contexts and the value of personal interactions in building trust with athletes and coaches.

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