
Dave’s Hot Chicken: Arman Oganesyan
How I Built This with Guy Raz
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Navigating Celebrity Influence and Franchising Success
This chapter examines the pivotal call from a major entertainment figure that opened doors for a hot chicken franchise seeking expansion. It highlights the founders' journey through strategic franchising decisions, the role of celebrity investors, and the balancing act of growth and brand control. The discussion also emphasizes the franchise's remarkable expansion trajectory and the financial success that stems from both local and international opportunities.
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