Is There a Rewarding Video Ad?

Tim Cook: It's very difficult to generalize how users react to ads because we have in the mobile advertising space, right? We're talking about billions of users that are exposed to ads. And this basically covers all types of demographics and income classes and nationalities. People like you and I who actually understand the advertising ecosystem and know how this all works... where like 99.99% of the users have no idea what's happening behind the scenes. So even though we would argue like these tricks should not be applied to better lead to better outcomes, people do make those choices anyway.