Is corporate jargon a synergistic value-add? | JARGON
Words Unravelled with RobWords and Jess Zafarris
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Exploring the Meaning and Experience of 'Swag' at Conferences
This chapter dives into the concept of 'swag,' tracing its origins and significance in the corporate world, especially during conferences. With a humorous touch, it illustrates the joy and temptation of collecting promotional items, featuring a memorable anecdote from the Cannes Lions Festival.
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