How do you assess that? Is it, is it just in the conversations and getting a feel for how deep of a knowledge base they have in the category or how long they've been thinking about it? Yeah, like how much research they've done in the category, how much knowledge they have. Like, my partner at Unused Adventures, when we started John Varyon is, I was talking to a whole bunch of folks and he before I presented, he knew high level, you know, and he presented to me their thesis on that particular on that market.

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