Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Understanding the Basics of Pensions and the Evolution of Data Insights
This chapter delves into the basic questions surrounding pensions in Canada, revealing that many people are simply seeking to understand what a pension is. It also examines the role of digital tools like Google Trends in mapping public curiosity and the evolution of data usage in marketing and research.
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