EP9 (GUEST) – Kenan Saleh, GM of Lyft Media, on growing his startup from just 1 customer, why the future of commerce media is bright, and building a new revenue stream within a complex organization
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The Future of Advertising
Quinan Hsala: I think who wins are the platforms that have the best attribution. Retail media is poised really well, because the attribution tracking is always great. And then you can also start to measure incrementality very well, also. But maybe linear TV, radio, I don't know how well some of those are going to do.
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