Rethinking Social Media Engagement

This chapter explores the Washington Post's shift from Twitter updates to live blogging for baseball coverage, highlighting the benefits of better organization and content control. It critiques the reliance on Twitter for virality and audience building, presenting reasons why this model may lead to distraction and superficial connections. Emphasizing the importance of creating original content on personal platforms, the chapter argues that true virality comes from genuine advocacy rather than self-promotion.

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