How to Balance the Bonus Versus the Bonus?

I've experienced that evergreen still takes some focus every single week. Where it happens for me the most a would be in my facebook ad strategy. To torun evergreen all year long, you're not just going to be pulling from your existing ema list. And so we're always looking for ways to enhance ou facebook ads and our instragram ads. So there is more tweaking and playing around than you might think. Not a lot, not nearly as much work as a live launch,. but you've got a tinker on a pretty regular basis.