I kind of feel like we're living through a unofficial global referendum. This is the moment where we, as an international community, tack crises that are up ending the lives of literally billions of people. And are we going to join forces? Are we going to retool the systems we have? What's at stake for us is making sure that the world makes the right decision. I cannot tell you how many times i was travelling and somebody would come up to me who was running an engio that was responding to a crisis,. "We should be proud of it, because it is the right thing to do"
Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.
Learn more about the ONE Campaign: https://www.one.org/
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