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#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus

Business of Apps Podcast

CHAPTER

How to Use Google Analytics for Profitable Growth

"I don't use GA for too much. I know it's a very popular thing to use Google Analytics but I use our internal database," he says. "Any senior marketer should just keep the business objectives in mind at any phase of growth like I know nowadays due to finance team having to work with different funding schedules."

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