18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
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The Future of Advertising
It's like whoever can collect the most data and join these disparate data sets is going to have the best ad tech product. Now it's actually you know emerging as a frontier in technological innovation, right? Not just in terms of statistical techniques for measuring impact but also in terms of novel ways that cappy is being used. We're applying So much obfuscation to it that no one could ever decipher it; only in matching is it useful.
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