How to sell to CISOs and security professionals
Outbound Squad
Don't Lead With FUD
The go-to answer for new inexperienced reps specifically, especially in this industry, is to lead with FUD. The way we do it, the way I recommend people to do it, is to actually lead with industry knowledge or expertise. You don't need to be an industry expert with 10 years of experience to know one of the one, two, three challenges that a CISO faces.
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