John Carlton
Geniuses Of Copywriting
Alis Copywriters - I've Been Saying That for a Long Time Now.
"I invented the term alis copywriters. I was writing a news letter, and i wanted to separate the guys on the top of the game from the broad middle group of copywriters in front," he says. "The reason i brought up theye 're only 15. And back when i was thinking about the ay list, there were only about 15, and they 're all guys."
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