Direct Mail Marketing Mastery Featuring Brian Kurtz and Joe Foley - I Love Marketing Episode #438
I Love Marketing
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Create a Physical Product From a Digital Product
Not everybody is going to consume that product in a digital form. They might want to consume it in a physical form. And yot actually add more to the price point by offering both, or by offering one or the other. So if you have a digital product, think about creating a physical version of it. That would be my advice. A and i've seen, i've seen. The people who want the physical product are different than the people that want the digital product.
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