How Do You Get People to Find Your Gumroad Store?

I think there's benefit to having greater control over not just the tools of production but also the distribution I mean I obviously talk about selling direct all the time but still the question remains how do you get people to find your gumroad store right so because my work is like a blend of fact and fiction it rides on this edge of science fiction and conspiracy. Tinfall has well you know their interpretation is up it I'm sure is going to be different than mine but I don't want to enforce a single interpretation of the work either. It feels like 2007 this kind of iPhone moment when we were like oh well what are we doing with that who needs a phone like that and this is like now