Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

How Steve Chou Grew Both His Blog and E-commerce Business To 7+ Figures a Year Working Only 20 Hours Per Week

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

CHAPTER

The Importance of Targeting Repeat Customers

Only 12% of our businesses repeat, but it's 36% of our revenue. So yeah, it's not a huge fraction of repeat customers, but the fact that we target the large ones makes it actually a significant revenue source. Oh, and there's also, you never know what's going to happen. It turns out there's like a group of people who collect handkerchiefs, and they're over the age of 55. Never would think.

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