The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Structure Your Team With Roles and Responsibilities

You can probably always hire the Marchetto specialist type person, right? Yeah. You have to be well versed in how all those things work. How do you structure your team with roles and responsibilities? Are they separated by mops and sops? Ooh, I love this question. We answered that one. That was a good one. This one is from Christopher. Let me try and think of an example. It's overhauling our lead management process because we're rolling out a lot of new lead sources. And so what we call the DRI is on our operations team and she specializes in marketing ops. However, that project touches sales ops, success ops and our analytics

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