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The Thrill of Organizing Combat Sports
This chapter explores the motivations and challenges of organizing a unique combat sports event, focusing on the passion that drives creators beyond financial gain. It emphasizes the importance of loyalty and camaraderie among key figures in the UFC, illustrating how their relationships impact the sport's culture and growth. Additionally, it discusses the significance of event narratives and the experiences fighters have within the UFC, showcasing how compelling storytelling enhances their careers.