Revving Up Jaguar's Future

This chapter examines a recent luxury car advertisement and its contrasting branding strategies, focusing on Jaguar's challenges as it shifts toward electric vehicles. The discussion critiques the effectiveness of the ad and considers the role of negative publicity in modern advertising. Additionally, the speakers reflect on Jaguar's brand identity issues, the upcoming logo reveal, and the associated risks of launching a new electric model.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app