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Apple Is Optimizing, Right?

I think the, the kind of canary in the coal mine for this will be what I do with the iPad mini. And it's the same kind of idea, which is, look, we can't make a new one of these every year,. But maybe every two or three years, we'll do it. If most people's favorite product is low priority refresh, that would be a really serious judgment into question if they just are on some sort of vendetta.

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