Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/
When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class cabin, her mortified seatmate suggested she needed a bag with pockets. "Hermès doesn't make one with pockets," Jane sighed. He replied: "But I am Hermès." Jean-Louis Dumas, head of the luxury empire, watched Jane sketch her dream bag on an airplane vomit bag. Three years later, the first-ever Birkin arrived as a gift… kicking off what would become the most expensive, hard-to-get handbag design in the world. But this hand-stitched masterpiece wasn’t always the ultimate status symbol. The Birkin didn’t fit in the logo-obsessed 1980s, and didn’t truly pop off until it landed a starring role on Sex and the City. Today, Birkins start at $12,000 with impossible waitlists, while the rarest sell for $450,000—more than some houses—and have spawned multi-million-dollar counterfeit rings.
Discover how Hermès weaponized scarcity to invent the Holy Grail of handbags; how a luxury product can outperform the stock market; and why the Birkin Bag is the best idea yet.
Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.
Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/
—-----------------------------------------------------
GET ON THE SHOW:
Shoutouts: https://bit.ly/4c6ySI5
Facts: https://bit.ly/4b4lOSR
SOCIALS:
Instagram: https://bit.ly/3KvMYXE
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
FOR MORE NICK & JACK:
Newsletter: https://bit.ly/3Kwrmuu
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/
OR LISTEN:
Spotify: https://spoti.fi/4aQ4kth
Apple: https://bit.ly/4emy04f
Anything else: https://tboypod.com/
—-----------------------------------------------------
ABOUT US: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today’s top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.
NEWSLETTER:
https://tboypod.com/newsletter
OUR 2ND SHOW:
Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/
NEW LISTENERS
Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6
GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts
SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/
Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/
Anything else: https://tboypod.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
