How to Repackage Agency By-Products and Leverage Them as Assets for Profit and Fun
Agency Journey
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Building the Culture of Identifying and Leveraging the Assets
The key is to build the culture of identifying and leveraging these assets that I'm building, which is like we're not just building these. Once they get built, we actually use them and then we actually revisit and improve them. We need to intentionally put this on our calendar so we're coming back once a quarter and reviewing how are these assets being leveraged right now? Are there new ones that have been created that we can leverage? Can we combine everything, delete anything? There you go.
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