2min chapter

But Why: A Podcast for Curious Kids cover image

Why is social media so addictive?

But Why: A Podcast for Curious Kids

CHAPTER

How to Use Social Media to Keep You Coming Back

Social media sites are algorithmically based. Everything that you click on, everything you like, it knows what you've shared with friends. If you spend a lot of time watching a cute kitten video or push the like button on that video, then you'll probably get shown another kitten video. The more the algorithm can figure out what you'll watch, the more it can entice you to stay on the site.

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