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Seventh Generation: Alan Newman and Jeffrey Hollender
How I Built This with Guy Raz
How to Expand Your Product Range?
We sold health and safety first, environment second. And as an end, these products really work as well as traditional products. We created this product made of zealite that you would put in your refrigerator. It's used in many professional institutional refrigerators. That was a total failure right away. Unlike our dipper business. I loved the idea, but it was far too complicated a story to tell on a retail shelf.
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