Season 6, Ep. 3- Jeremy Utley: Achieving Creative Breakthroughs with Ideaflow
Better Innovation
00:00
Is Your Idea Testing So Important?
The best inventors actually disprove that it's bad. Rather than starting with the assumption it's worth my time I'm going to try to prove myself right because of our capacity for rationalization. We can almost always prove that we should keep doing something that we probably shouldn't. So testing is good to be honest with yourself but then the question is how do you test well or what kind of data ultimately we're trying to generate data. Little data oftentimes trumps bigger data meaning this you can deploy a survey. Instead of collecting big data sets that are unreliable creating data through experimentation where instead of asking people what they think you're creating a context where they're making decisions that are highly
Transcript
Play full episode
