In Practise Interviews cover image

Netflix Business Model & Economics

In Practise Interviews

CHAPTER

Local Content Strategy for International Growth on Netflix

The chapter explores Netflix's strategic approach to leveraging local content for global expansion, focusing on markets like India and the impact of tailored content on user acquisition. It delves into the allocation of content budget across regions, profitability considerations, and distribution dynamics internationally. The importance of creating region-specific content, measuring ROI, and continuously evolving the content strategy based on audience feedback is highlighted.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner