
Netflix Business Model & Economics
In Practise Interviews
Local Content Strategy for International Growth on Netflix
The chapter explores Netflix's strategic approach to leveraging local content for global expansion, focusing on markets like India and the impact of tailored content on user acquisition. It delves into the allocation of content budget across regions, profitability considerations, and distribution dynamics internationally. The importance of creating region-specific content, measuring ROI, and continuously evolving the content strategy based on audience feedback is highlighted.
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