Introduction

Anita Nielsen is the Owner and President of LDK Advisory Services. In this episode, Anita and I talk about the psychology of selling. We get practical with how you can apply basic psychology principles and prospect and sell more effectively.

Connect with Anita on LinkedIn and LDK Advisory Services here.

Resources mentioned in the episode:

• Show Notes Page 

Here are three more ways to get help with your prospecting:

• Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further.
• Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out.
• Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.