Bridging the Gap Between the Future and Business Reality: Joe Gerber
Creative Confidence Podcast
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Design Fiction
Design fiction is a tool that ideo often uses to bridge the gap between a future and a business reality. At its core, it's about writing a story of a future state which you can then work your way backwards to get there. The other area that's inspired this for me is a roger martin and genifer real who have created a process around business design from university of toronto.
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