3min chapter

Marketing Week cover image

This Much I Learned: Eve's Cheryl Calverley on her year as CEO

Marketing Week

CHAPTER

What's Your Vision for the Sleep Wellness Business?

Eve is born in any commerce er, at any commerce first business. So we have the opportunity to create the new version of ecommerce. We can create a sleep wellness business and say, look, i can give you somewhere to go to solve your sleep needs. That's what i would love us to do. There are people playing a littlebit in sports like Guus Hiddleston with his teasom oves trisolutions. I think tat's a really important point, naturally, that there is no one size fitz or co roll m. And sometimes it's too simplistic to think that the c o is x is just this one experience,. ecause it

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