20Angel: Johan Brand: Co-Founder of Norwegian Unicorn, Kahoot! and Co-Founder of We Are Human
20Angel
00:00
The Importance of Behavioral Design in Startups
I'm much better advisor inside of where human based on my angel tickets outside or my internal letters, they get all what I build myself and I don't see being a consultant as a negative thing. We are behavioral designers when I think economy is behavior and I think design is behavior. Our point of view is we look everything from behavior perspective. Does not mean other people can come from non-behavioral design, but when you mix it is really strong. And I actually think that's also when you become an interesting investor when we can actually tap into the left where we discuss it between us. That's what I said earlier on. I want my founders to sing a little bit like investors
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