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20Angel: Johan Brand: Co-Founder of Norwegian Unicorn, Kahoot! and Co-Founder of We Are Human
20Angel
The Importance of Behavioral Design in Startups
I'm much better advisor inside of where human based on my angel tickets outside or my internal letters, they get all what I build myself and I don't see being a consultant as a negative thing. We are behavioral designers when I think economy is behavior and I think design is behavior. Our point of view is we look everything from behavior perspective. Does not mean other people can come from non-behavioral design, but when you mix it is really strong. And I actually think that's also when you become an interesting investor when we can actually tap into the left where we discuss it between us. That's what I said earlier on. I want my founders to sing a little bit like investors
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