Unleash Your Primal Brain for Effective Lead Gen - Tim Ash
Tech Marketing Trends
00:00
How to Evoke Strong Emotions
If we can create a multisensory experience, it's even stronger and evoke better emotional reactions than e if we don't. If you want things to be memorable, they need to be unique. I use the analogy of a roller coaster. There's wind, there's people screaming, there's all these g forces on your body,. That's something that you're going to remember. For something to stick out, it has to be very salient and memorable. And the way to do that is with evokng strong emotions. Could be positive or negative. Again, often negative are even more powerful than positive because there's a bias in that direction. So againwhen you think i
Transcript
Play full episode
