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014: Seth Godin - Why Business Culture Matters and How To Make An Impact As A Leader
The Nick Bare Podcast
The Importance of Focusing on the Smallest Viable Audience
Seth Godin: When I think about to starting my business and really focusing on just who we were, what we were creating and who we were creating it for, that's what I'm having the most fun. Tied detergent only works because they sell 70 million boxes that mash the last episode, reach 70 million people. So scale comes with its own requirements, but it's not the point. You have to find the people you seek to serve and make an audacious promise to them.
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