YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data
The Andrew Faris Podcast
00:00
Intro
This chapter explores the effectiveness of YouTube advertising through extensive research from 190 experiments, emphasizing the significance of incrementality testing. It reveals how YouTube ads can surpass traditional Google advertising metrics, offering critical insights for marketers focused on direct-to-consumer strategies.
Transcript
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