Can sunless tanners be organic? Episode 226
The Beauty Brains
00:00
In Capsilation, Is It Safe?
If you make your incapsilated product, if you make that shell a little bit too hard, then it doesn't break when the consumer is usin the products. In practice, i always found that this is pretty much impossible, which is why incapsilation technology has not really taken off within the beauty industry in general. And to me, it's just kind of a marketing emick that's not going to give edo any measurable improvements in performance. If really, if big, ifin capsilation worked, then all of the big companies would be using this technology. But there are some other challenges.
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