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Ep. 79 - Juliana Stancampiano - The Evolution and Future of Sales Enablement

Revenue Enablement Society - Stories From The Trenches

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Educating Executives on Sales Enablement

The chapter emphasizes the challenges in conveying the holistic view of sales enablement to executives and the importance of educating them on the intricacies of creating resources to support sellers effectively. It also touches on the evolution of sales enablement, measuring its impact on sales performance, and the ongoing need for improvement in tracking outcomes.

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