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Daily Maverick
The Turning Point
How Daily Maverick Uses Data to Improve Reach and Engagement
daily Maverick has never been an organization that chases clicks. We look at obviously reach and engagement measures. And then we have just actually also bought a new tool that is very much focused on reader needs. So I think what it lets them brilliantly with the team is looking at how we use data to inform whether or not something that's important is resonating"
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